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Linebooker has revolutionised logistics, delivering significant cost savings and operational efficiency while positioning itself for potential global expansion.

The digital era has ushered in a wave of innovation that has revolutionised the way we conduct business, communicate, and interact with the world around us. One of the most remarkable facets of this transformation is the emergence of platforms. A prime example of such a platform is Linebooker, a transport tech platform that highlights the true potential of network effects.

Linebooker stands as Africa’s pinnacle in freight platforms, uniquely positioned as the quintessential Freight Market Control Tower in South Africa. With robust connections to upwards of 950 transport companies and commanding a fleet surpassing 19,600 trucks.

CEO of Linebooker, Naude Rademan, discloses that in some sectors the rail crisis at Transnet has led to a trebling in transporting of goods by road. This has had a severe impact on border posts, hubs like Richard’s Bay, ports generally and South Africa’s road infrastructure – with many red flags now being vigorously waved across the economy. Rademan spoke to BizNews editor Alec Hogg.

Linebooker stands as Africa’s pinnacle in freight platforms, uniquely positioned as the quintessential Freight Market Control Tower in South Africa. With robust connections to upwards of 950 transport companies and commanding a fleet surpassing 19,600 trucks.

African Rainbow Capital (ARC) Investment, the investment holding founded by Patrice Motsepe, has increased its exposure in online freight platform Linebooker and provided further outlay, as the upstart continues to grow market share while Transnet continues to falter.

Irrespective of a customer’s size, budget, or industry, maintaining a modern transport platform strategy that prioritises high-quality service and delivers cost savings exceeding 11% is essential to stay competitive in today’s market. Customers might argue that achieving significant transport cost savings necessitates sacrificing service quality, but with Linebooker as your outsourced transport service partner, this trade-off is unnecessary.