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Linebooker’s logistics and transport is the the new order of business

Linebooker’s logistics and transport is the the new order of business

Apr 5, 2022

// BizNews

Linebooker is a logistics and transport company which offers access to the best in class trucks and freight services when you need them.

Linebooker, South Africa’s Uber-like freight platform, is having a significant impact on the country’s transport economy, with wide scope for growth.

In just four years Linebooker has become one of the largest operators in the industry and has signed up several blue-chip retailers, large mining businesses, mega-farmers, local and international manufacturing concerns, mid-size companies and smaller entrepreneurs.

This has lowered logistics costs for clients, streamlined load allocation to providers, increased operational execution, and allowed complete transparency, with live visibility of all load statuses and automated reporting anytime.

Linebooker’s technology is available at a fraction of the cost of traditional transport systems. Implementation timelines: two weeks for a full tender process; one week for a full business specific transport technology solution; and 30 minutes for immediate truck availability through open bidding.

For more information on Linebooker, click here

Linebooker transport platform, digital freight matching, Uber for trucking, trucking Amazon – call it what you will, Linebooker continues to create the future of trucking.

In 2017 Linebooker set out to solve some long-standing problems in the industry and to create a new solution for customers and transport companies alike:

1. Difficulty engaging or coordinating with many quality transport companies to ensure consistent supply of vehicles throughout the year.

  • Linebooker instantly connects customers with 16109 trucks from 515 of SA’s pre-vetted transport companies
  • Run a full tender process, request a fixed lane rate, or an ad-hoc once-off rate via bidding.
  • Linebooker technology allows customers to use an unlimited number of transporters as load planning, allocation, tracking, proof of delivery and payment are all automated on the platform.

2. Seasonal periods and reduction of risk.

  • Customers take on significant business supply chain risks as they do not have immediate access to a larger fleet of trucks at times when their volumes, routes or truck types change. A business continuity plan in most cases does not exist.
  • Linebooker is an automatic business continuity plan with access to 515 pre-vetted and approved transport companies. Access to 16109 trucks via one vendor in 30 minutes.

3. Sales managers previously had no live access to data on transport movements or costs, making it very difficult to manage customer service. Transport is in the top three costs for businesses, but there has been to date little oversight of costs due to the lack of proactive data visibility.

  • The Linebooker platform provides live visibility and data dashboards for sales managers to drive better decision making, improving customer service and reducing costs.

281+ blue chip clients, mega farmers, mining businesses, large and small companies

515+ of SA’s top and fully vetted transporters

16109+ trucks available

98% year-round truck availability

14% average savings delivered to clients

92% of loads booked in 30 minutes

For more information on Linebooker, click here

4. Daily booking of trucks and following-up on load progress is a manual process and waste of time (numerous phone calls, WhatsApps, spreadsheet updates, emails). This time could be better spent on core functions, like managing factories or warehouses, and customer service.

  • All load bookings with transporters and all load progress updates happen live on the platform for all users to see in real- time (monitored by Linebooker’s operations team).
  • Operators only have to deal with anomalies on average 5% of the time; historically they spent 100% of their valuable time dealing with booking trucks and following up on load progress.

5. There are no pricing standards in the industry to guide customers and transport companies on what relevant market lane rates on certain routes and seasons should be. This has resulted in customers overpaying with regards to market rates, and some new transport companies having vehicles stand idle due to building their business models on inaccurate pricing levels.

  • The Linebooker platform acts as a self-regulating marketplace and delivers lane rate pricing that is driven by market dynamics and can thus be a true indication to customers and transporters of lane rate levels.

6. Inefficient and lengthy tender processes with a limited number of service providers. The Linebooker tender platform allows you to tap into our vast network of SA’s top pre-approved transport companies. Achieve the most competitive contracted rates with the best transport operators on selected routes.

7. Transport operators spend their workdays fielding calls from customers – for booking details and route updates – instead of focusing on running fleets of trucks and managing drivers efficiently and safely.

  • Like customers, transport controllers on Linebooker only deal with customer anomalies and can spend 95% of their time managing their fleet and drivers effectively.
  • They now have one platform/channel to communicate with most customers.

8. For transport companies, cash flow is one of the biggest business risks, as customer payments are regularly delayed, and companies do not necessarily have the customer leverage to resolve the payment delay and/or the cash flow to continue operations until payment is made.

  • Linebooker takes on this risk on behalf of transport companies, as Linebooker guarantees payment and handles payment delays from customers.
  • Transporters can also choose to fill up with diesel at a best in market rate through Linebooker Diesel Assist using their Linebooker payment balance, thereby increasing transporters leverage to take on more loads.

About Linebooker:

Linebooker has revolutionised transport and logistics, offering customers and transporters a digital solution that is simple and transparent. For more information, contact Linebooker at +27212016969 or send an email to

Click here to register as a transporter.

Click here to register as a customer.

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Originally published on BizNews.

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Linebooker Pty (Ltd) – Main Office
Contact number: 021 201 6969
Address: Farm 1, Ground Floor, Building C, The Vineyards Office Estate, 99 Jip De Jager Dr, de Bron, Cape Town, 7530

Linebooker (Pty) Ltd – Johannesburg Office
Contact number: 021 201 6969
Address: 20 Rosebank Road, Rosebank, Johannesburg