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We operate in a platform world. Large, narrow systems are making way for modular environments where thousands of pieces work together to produce different outcomes, filling gaps that previous types of software couldn’t. It’s the ideal place for a guy like Hendrik van der Walt.

The 47% surge in fuel prices translates into a direct increase of 22% in the cost of goods, says Naude Rademan, CEO of Linebooker, SA’s ‘Uber for Truckers’. In this interview with Alec Hogg of BizNews he explains how consumers have been shielded from the impact of this cost increase, but reckons that cannot last indefinitely, predicting a looming shock for already rising inflation.

Surviving current transport industry challenges, it helps to consider bringing in technology and experience: Truck availability issues, high diesel prices, looting/hijacking and challenging economic environment all putting pressure on your transport costs and service.

FOCUS Business & Lifestyle introduces the remarkable Naudé Rademan, Linebooker’s dynamic and charismatic helmsman. Naudé has been entrenched in logistics since he graduated, initially with UTI, Vector Logistics and then as MD at CCS Logistics, part of the Oceana Group and has served as CEO at Linebooker since March 2019.

Linebooker CEO, Naudé Rademan, tells BizNews editor Alec Hogg about Linebooker’s successful business model in this podcast episode of BizNews Radio.

In just four years Linebooker has become one of the largest operators in the industry and has signed up several blue-chip retailers, large mining businesses, mega-farmers, local and international manufacturing concerns, mid-size companies and smaller entrepreneurs.

Why struggle with the same small pool of transport services when you can have access to hundreds of companies and thousands of trucks, virtually instantly?