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SA Transport Company Helps Students Appreciate Industry-wide Changes

University of Stellenbosch

‘On the ground’ instruction provided by owners of disruptive business model

Cape Town, 21 August 2017: Disruption is the name of the game in business today and some South African students are learning first-hand what it is all about. As part of guiding the next generation of transport and logistics professionals, Linebooker – South Africa’s leading online bidding platform for road freight transport – has been instructing students from Stellenbosch University to ensure change management is top-of-mind as industries transform at a rapid rate.

Nick Hoffman, GM at Linebooker, believes it’s imperative to equip young people with the practical and experiential learning necessary to conceive pioneering ideas. “In order to stay ahead of the curve, students of today need to have a perspective of business that extends beyond the classroom. Business models that may have worked in the past are now being disrupted as technologies are introduced.”

An technology leader in South Africa’s transport and logistics industry, Linebooker helps guide students in reimagining the transport industry in the 21st century. Inspiring university students to devise smart solutions to sustainably evolve the sector, the online transport business is using its ‘on the ground’ experience to impart learnings from its business to the next generation.  As part of these efforts, last week the company spent time lecturing more than 40 Logistics and Transport Economics honours students and post-graduate diploma students at Stellenbosch University.  Earlier this year, the company hosted a team of Stellenbosch MBA students to assess their business, a tech start-up.

“The transport and logistics sector is evolving at an unprecedented rate, and as educators and researchers, we need to ensure students are kept abreast of changing business models and the impacts of new technologies,” noted Anneke de Bod, lecturer at Stellenbosch University and co-author of the Logistics Barometer, the most comprehensive national study of trends in logistics costs in South Africa*. “We’re trying to teach future leaders and professionals in the industry to be adaptable, especially in our technology-driven environment.”

As part of its model, Linebooker does not own any trucks, but rather matches transport customers with transport providers via a mobile-friendly online bidding platform. Offering a more efficient systems that saves transport customers an average of 13% while guaranteeing transporters payment within 15 days, the company provides end-to-end execution on road freight transportation. Since launching in early 2017, their online bidding platform has amassed over 106 transporters with a collective fleet of more than 3,200 vehicles.

Hoffman concludes, “By working with tomorrow’s transport and logistics leaders, we hope to inspire the next generation to think laterally, use information smartly and to integrate technology as a means to turn big ideas into high-impact solutions for the industry at large.”

Published By: Bizcommunity